About Us

Specialist, Marketing

Date: May 3, 2018

Position Title:  Specialist, Marketing

Reports To: Manager, Marketing

Status: Exempt

Position Summary:

ASAM is a medical professional society representing more than 5,000 members with a total staff of 35+ and a $10M annual operating budget. It is an energetic, fast-paced organization with multi-faceted opportunities.

We are hiring an email marketing specialist that needs to understand the right types of content to send to the right people at the right time, both for lead nurturing and to boost the sharing and forwarding of our content and sales-driven emails. This position also coordinates and executes email newsletter communications and email campaigns to support all ASAM products and services. This position reports directly to the Marketing Manager.

Responsibilities/Duties:

  • Oversee the day-to-day operation of ASAM’s weekly and monthly subscription “opt-in” eNewsletters, including aggregation of stories, production, and distribution.
  • Support newsletter editors in creating vision, curating content and editorial plan, and writing articles as necessary.
  • Manage and build various email lists and campaigns, including the design templates, calls-to-action, and content.
  • Measure results and optimize the nurture tracks for these segments to convert leads to members.
  • Minimize list decay and unsubscribes while increasing open and click rates.
  • Develop documentation and road maps for processes, A/B tests, and promotions.
  • Collaborate with social media team to ensure integration of email and content strategy into all ASAM promotion campaigns.
  • Contribute to our marketing calendar and maintain updates to our written style guide.
  • Serve as an exemplary writer, consistent with our associations tone, mission, and style guide.
  • Must write clean, concise, well-polished copy.
  • Edit content produced by colleagues, including conceptualizing the projects upfront and copy-editing prior to publishing.
  • Perform all other duties as assigned or required.

Works closely with:

  • Editors, authors, publishers, and vendors
  • Society leadership
  • All staff

Education, Experience and Technical Abilities:

  • Minimum 2 years’ experience with email marketing, lead nurturing, marketing automation, and/or email analytics.
  • Promotional writing experience required and demonstrable
  • Creating email templates using HTML and CSS helpful
  • Excellent organizational, oral, and written skills
  • Expert knowledge of current Microsoft Office Suite software
  • Use of Campaign Monitor/HubSpot /Marketo email program or similar required and demonstrable
  • Understanding of email sales funnels and journeys required and demonstrable
  • Ability to interact positively and effectively with employees at all levels leadership and staff
  • Extremely organized, detail-oriented, and professional
  • Positive can-do attitude is an essential as part of this marketing and membership team.

Estimated Time Allocation:

  • 40% Time Spent – Creative writing (promotional email & landing pages)
  • 30% Time Spent – ASAM Subscription eNewsletters (aggregation, editing and delivery)
  • 20% Time Spent – email Data, analytics and campaign integration
  • 10% Time Spent – Promotion and content calendar management

Other

  • Two email project writing samples will be requested at time of interview.

To Apply:

Please submit a resume, project writing samples and a letter to hr@ASAM.org. The letter should describe your interest. Resumes without cover letters will not be considered.

Salary Range:

$39,000 - $42,000 (with a robust benefit package)

 

ASAM provides equal opportunity to all staff. No person shall be discriminated against because of race, color, religion, sex, national or ethnic origin, age, physical handicaps, marital status, sexual orientation, family responsibilities, political affiliation, or any other category that is protected by federal law or the laws of the state of Maryland.

ASAM Staff Values: As an organization, our work has national and generational impact. We are an energetic, scrappy, and resilient team who are passionately dedicated to providing hope and redemption in the addiction field. Our safe, positive and professional work environment allows us to celebrate both our successes and shortcomings. We help and support each other as a family of compassionate individuals. We work with pride and an insatiable hunger to change the addiction field and to leave our mark.